What to sell, and who to sell it to
Hello friend! You’ve arrived at the first lesson in a free course about how to start a handmade business on Etsy and Shopify. In this course we’ll cover everything you need to know to plan, build, and grow your craft business online.
Did you stumble on this course without enrolling? That’s OK! Tap here to enroll now.
How to start a handmade business video lesson:
Find your audience
Who are you perfect people? When considering your audience you should lay out their demographic information, and a short description of their interests and daily activities. Consider what they need, and what their typical challenges are. Once you’ve outlined these core areas, consider what opportunities you have as a maker to fill their needs and solve their challenges. Don’t forget to give your person a name! When you make your ideal customer feel real, it will be easier to serve her with your product offering, and with your marketing efforts.
When you find the right people, they’ll be willing to pay what you’re worth for all the hard work that goes into making your products
What to sell
As a maker, you have the unique ability to solve your perfect customer’s problems and meet her needs. Think about your skills and talents and brainstorm what you can specialize in that will make your idea customer fall in love with you.
Don’t offer EVERYTHING your customer may want – what can you offer that they can’t find anywhere else? What do they like that you can improve on?
How To Start a Handmade Business Part 2
will land in your inbox tomorrow! In this lesson, we’ll learn WHERE to sell to hit your goals. If you aren’t already enrolled, tap here to sign up to receive the rest of the lessons in this series.