A step-by-step guide to getting unstuck fast
Do you own or want to start a handmade business? If so, you know the struggle of deciding what to make to sell online. The choices are seemingly endless, and it can be hard to predict exactly what your customers will want and when they want it. This blog post will give you an overview of the key dates to keep in mind for your business and help you figure out when to buy materials and make new inventory so you can be there when your customer needs you.
Make a Game Plan
It can be overwhelming to plan your year. There are seemingly endless holidays you can purchase or create products for, and it’s easy to get overwhelmed. But don’t worry, today I’m sharing with you one of my very favorite planning tools, my seasonal marketing calendar!
Get started by making a list of holidays that are important to your business. I love this calendar from my friends at Printful because it’s a very comprehensive list of all the holidays you may want to commemorate in your small business, but it’s a long list and you may need some help narrowing it down. So today, I’m sharing with you the tool I use to plan for my own eCommerce business, Cabooties.
Download the Blueprint
To grab my proven plan for what to make and sell, just drop your email below. You can choose from the prefilled PDF version of this tool (my favorite) but in case you need more flexibility I’ll send you a blank Canva template too!
Here’s a quick rundown of what I like to launch and clearance each month. There are lots of other holidays and special occasions that are not included on this list. Please feel free to add and omit selling occasions based on what is relevant to your audience.
What to Make to Sell Each Month:
January: Launch Valentines and St. Patrick’s Day; Clearance Winter and Holiday
February: Launch Spring and Easter (the date for Easter changes each year so plan accordingly!); Clearance Valentines Day
March: Launch Spring and Easter (if it falls in April); Clearance St. Patrick’s Day
April: Launch Wedding, Graduation, and/or Mother’s Day (whichever fit your business. I concentrate on Mother’s Day); Clearance Easter
May: Launch Patriotic prints (for Memorial Day in the USA), and Father’s Day; Clearance Memorial Day (or keep it around for Fourth of July) and Spring
June: Launch Swim and Summer; Clearance Father’s Day and Graduation
July: Launch Back to school and Summer; Clearance Patriotic/Fourth of July
August: Launch Fall; Clearance Summer
September: Launch Halloween; Clearance Back to School
October: Launch Thanksgiving and Winter; Clearance Wedding and Fall
November: Launch Christmas, Hannukah (the dates of this holiday vary, check your calendar!), Black Friday; Clearance Halloween
December: Launch New Years; Clearance Thanksgiving, Christmas
Define Your Audience
Still stuck? Let’s take a step back. If this look at the calendar didn’t prepare you to take action, then there’s a good chance you don’t know “WHO” you’re selling to yet. Before we can decide on the “WHAT”, we need to define the “WHO” in your business, so I have a BONUS freebie for you! Drop your email below and I’ll send you the perfect customer blueprint.
Who is your perfect customer? When considering your audience you should lay out their demographic information, and a short description of their interests and daily activities. Consider what they need, and what their typical challenges are. Once you’ve outlined these core areas, consider what opportunities you have as a maker to fill their needs and solve their challenges. Don’t forget to give your person a name! When you make your ideal customer feel real, it will be easier to serve her with your product offering, and with your marketing efforts.
When you find the right people, they’ll be willing to pay what you’re worth for all the hard work that goes into making your products
Once you’ve filled in your worksheets and created a game plan, share what you’ll sell in the comments below!